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YOU know your company, your services, and what makes you different from your competition, and your website is where you want your business to shine. What makes your business unique? Why are your services better than those of your competition? What would you tell a potential customer if you were talking to them on the phone or meeting in person to discuss your company and services? These are the things you want to say on your website!
It's always best to use your own wording on your website rather than cookie cutter, generic text. But coming up with enough wording to satisfy Google Search is no easy task. You're busy running your business and don't have the time to sit down and start writing. Or maybe writing is not your strong suit... This is something many of my web design clients struggle with.
In general, web designers don't provide content for client websites, and those that do often outsource the content writing overseas, or use generic default wording that comes with a website template, neither option of which is recommended. I work with a professional, high quality, U.S.-based content writer/copywriter who can provide wording for your website if you are unable to do so.
Grammar, spelling and sentence structure on your website are very important. First impressions count, and even in this day and age with text messages and acronyms and expected misspellings, if your website text is full of errors, potential customers might assume you'll provide the same level of work for them.
My web design services include correction of spelling, grammar and sentence structure (something most web designers don't do), and of course ensuring that your website text is search friendly as part of search engine optimization.
Which of the following is more appealing?
A few short paragraphs of text on your website are not enough to get Google's attention, and your web page will probably not rank well in search results. There should be enough words to fill up a web page. Yes, people may not take the time to read the entire page. Yes, a picture is worth a thousand words and you may want your website to be full of images and very little text. While it may look pretty and streamlined, your search rankings will suffer. Your website's text can be brief only if it's not important if that page ranks well in search engine results.
Your website text should be unique, original, well-written, engaging, and capable of holding your visitors' attention. You want to stand out among your competitors! Information about your company and your services should be well-defined and easy to understand. And topics, thoughts, sentences and paragraphs should be organized clearly.
Many web designers (and their web design clients) simply copy and paste content from competitor websites, or from websites for manufacturers or organizations related to their industry. Google Search penalizes websites with duplicate content, and changing a few words here and there won't fool Google.
For the many reasons that proper website wording is needed when you get a website built, I offer optional website content writing for websites I build for you so that your business is shown in its best light, your wording is compelling and holds the reader's interest, and most importantly, your website's text will be set up in a way to best take advantage of my search engine optimization enhancements.